Less Frequent Email Options for Less-active accounts

I hate to unbury this topic, but as a long term forum admin, dealing with dormant/inactive/dead/sleeping accounts and therefore often times dead email accounts, is a huge headache and permanent cause of worry and chore. Back in the good old days when one was just using php sendmail, all this was not much of a problem, but now I need to deal with sparkpost/etc. account reputation if bounce rate % gets too high, etc. Communities often increase to a size where patrolling it by hand becomes rather burdensome, but still deleting users by hand which are obviously dead accounts AND their email bounces might be a good practise to cut down on emails sent that just bounce for some reason. The other worry is inactive users who just have been away for too long a time and it becomes increasingly hard to reach out to them and maybe get them back on board, because they don’t read their email anymore. Yes you can have an argument whether it’s spam or not, but in the end they signed up for the forum so if they really formally want to sever ties, they can let the owner know or shut down the account themselves, until then emailing them I think is fair game from a compliance perspective. Plus, there are a myriad of reasons people haven’t logged in in ages, one might be they switched email providers and just “forget” about a community they signed up for using an old email address. In my case, I might have lost about 10 to 20% of my membership to these and related issues, also in the wake of the switch to Discourse (which doesn’t let me mass-mail as easily :wink:
So to cut a long story short, there are two options for discourse admins: a) just don’t care about the degree of activity of your userbase or b) do what you can do increase it, to revive dead accounts, to help folks log back in, to weed out dead accounts, etc…

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