What authority assigns the "short" names of the Emoji?

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I don’t know that anyone is assigning short names.

But per the Unicode spec the name is

FRENCH FRIES

and the short word chosen is

FRIES

So maybe de-facto…

  1. If the Unicode name for the Emoji is a single word, use that word

  2. If the Unicode name for the Emoji is multiple words, pick one of those words

Which one, I can’t say.. it’s clear that :french: would be a bad choice here :wink: