Use CSS for this.

E.g.:
/* Add a fontwesome icon*/
a[href="/category/assistenza"]:before {
display: inline-block;
font-family: FontAwesome;
font-style: normal;
font-weight: normal;
line-height: 1;
content: "\f0fa";
margin-right: 3px;
}
/*Change background only for my custom button*/
a[href="/category/assistenza"] {
background: #0000B3 !important;
color: #fff !important;
border-radius: 15px;
}
You can use Google font to change characters if you want.
Or you can simply change the color (e.g red) and add a font-style (e.g italic)
color: red !important
font-style: italic !important;
So, you can do everything with CSS
In the same stylesheet where is your code, in the CSS tab.
OFF-topic:
Great avatar BTW, just finished to watch Ash Vs Evil Dead!