Displaying Star Rating in SERPs with Discourse

Displaying star rating with Discourse is easy. I am happy to share, It can be done in simple few steps

Process

  1. Setup Google Tag Manager for your Discourse Application
    image

  2. Add a new HTML Tag containing JSON-LD markup

  3. Filter trigger by page view for particular URL

  4. Publish, wait for 24 hrs to see the result in SERPs.

Thanks

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Interesting. Where are you getting the rating from, Google?

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Yes, it is Google SERPs. :blush:

Looks interesting and useful for other types of integrations with tag manager. Can you show what to add in head section of Discourse?

Just by editing Theme, I added Tag Manager Script in the </head> section.

Oh but Discourse has a setting to do that for you. Search settings for GTM.

3 Likes

Good to know, we can add GTM script via Settings. Thanks for the hint about better way.
Updated, above quick guide.

@neil There is one problem when I add GTM script via Discourse settings, it places inside body.

Expected: It should be in the head.

discourse


Previously, it was recommended by Google to place in the body.
before


But now, they have updated their guidelines: “Paste this code as high in the <head> of the page as possible”.

Can we make this possible?

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Thanks for pointing that out. Yes we should change it to be in the head. Added to my list.

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“As high in the <head> as possible”

:roll_eyes: I think they’re just being greedy there. A normal position in the head should be fine.

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Depending on the kind of rating you’re after you can also use the ratings plugin, which automatically adds the average rating for a topic as structured data to the topic page html.

Example from a user here: Topic Ratings Plugin

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@Gulshan_Kumar I updated our GTM support today so it adds the code to the head and the body according to the new instructions.

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Currently I could not see star rating showing in SERP for above two post.

  1. Bunny CDN Review.
  2. Obstetrics and Cynecology at studmed.dk

@Gulshan_Kumar - are you removing star rating in gtm or use any method?

The method which I suggested (using GTM+JSON-LD for star rating) works completely fine. You can continue to use it.

In my case, I intentionally removed from that post due to some personal reason. Nothing else.

1 Like