Icon for users in lower right

I noticed that Discourse support staff (not sure what the designation is actually) have small Discourse icons on their user images at lower right. What are these and how can I enable them for my site?

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That is avatar flair for a group, you’ll find this under the group’s settings under profile.


Thank you! I have scoured my site admin/settings for the interface to set and cannot find it. Does this require some configuration that might not be available on the hosted sites (apologies if I’ve veered off into a Discourse support question)?

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I see from this that it needs to be a custom group. Got it!