Marketing d'une communauté Discourse, en utilisant les réseaux sociaux

We run a free, 10-year old discussion community about a topic (dining and cooking) that is well covered in many social networks. We are relatively established and have decent critical mass, but we always could use a little more like-minded (more serious) traffic to help us grow and sustain in the long term, and bring in new and younger users over time to replace the natural churn.

For our topic, there are plenty of influencers reviewing restaurants and talking about cooking on Instagram, and Tiktok, and their audience is not who we are after, but we do want to get out the words to the younger crowd on IG and Tiktok who may find influencers superficial and want more substantial discussions about the topic of dining and cooking, but have no idea we exist. Hence why I want to ask if anyone has done automated workflow to take user-created topics and ‘market’ it on an IG / Tiktok account, such as:

  • User posts about a restaurant, with photos included
  • A workflow automation tool uses Discourse API to retrieve all new topics with photos
  • Send users a message asking them if its ok to profile their post on the official forum IG / Tiktok account
  • For IG: Use an LLM API to write a short summary of the topic. Feed the photos and the summary to the API of a social media management tool posting.
  • For TIktok: Use an LLM API to write a short summary of the topic. Use a video generation LLM API to turn the photos into a short video. Not sure how to automate the picking of the background music. Feed the video and the summary to the API of a social media management tool for posting.

Thoughts about the objective, feasibility, and the workflow itself?