Hi @jamesbrooks
Interesting discussion topic. I’m wondering how you’d reflect on this question now that two years has passed since you asked. 
I think the most important thing is to always emphasize the importance of community and community members helping each other rather than simply waiting for some dedicated helpdesk.
One way to do that is watch out for flags such as “DEAR SUPPORT” that should be modified with a note to “Dear Community,” and of course any related wordings…
Another important way is to highlight the active and helpful members contributions. We have a monthly post where we encourage positive community contributions.
Looking forward to hearing from you and others around here.
Thanks!