I cannot make sense of this so far.
If someone replies to a post, writing “thank you”, is this not already an indication that they like the post?
What is the idea here?
How about experimenting with it’s visual appearance to make people aware of the button? Should an increased size not help to increase the percentage of people recognizing it?
When it comes to using the button, you could adjust your message to emphasize more on the benefits for the user.
Only a few users use the like button on our site. We have >20 character reply, but users seem to prefer to type “I like that (extra characters for the software)” rather than just click the like button.
And some of those who do use the like button tend to binge like.
I don’t think making the like more noisy for the recipient via notifications would do that much to increase the usage of likes by the subgroup of users that are not casting likes in this case.
Has anyone experimented with making likes more noisy on the topic page itself?
You could simply add some CSS to display “who-liked” by default. Maybe just hitting a button that makes a number go up by one is not enough for your users. Perhaps seeing their avatar put alongside others who have liked the post will make them satisfied with the like button.
I was suspecting the opposite: people don’t want to be registered with their attitude towards a post unless that attitude is sufficiently strong. But your reasoning may well be right.
However, I don’t think your proposed solution can be achieved via CSS because those avatars are not loaded unless you click to display them (saving quite a bit of loading time, I suspect).
(Or maybe I’m just ignorant of what can be done via CSS?)
CSS can’t show information that isn’t provided by the DOM (not really; generated content still ultimately gets derived from either the DOM or the CSS itself).
You could, however, probably do it with a Discourse plugin.
One could award badges of different levels to people who use the like button to give feedback. This way, for starters, people would have a motivation to use the like button. And maybe they will get used to it and do it naturally in the future.