So, here is the dilemma.
Our community have been live for 3 years now. It’s all about producing milk, making cheese and so on.
We have a marketplace on our forum that’s free for everyone: people sell animals and milk products actively. This brings a lot of people to the forum, but the sales are mostly between each others, i.e. community members sell to community members.
Our idea is to launch a complimentary marketplace website for our community members to sell home-made cheese. Here are the key differences:
- it will target buyers outside of the community
- it’s strictly specialised on cheese only (our community members make a lot of it)
We wanna brand it separately, under a separate domain and unrelated to the main community website – that’s because buyers usually have no interest in goat keeper and cheese maker communities per se.
In the same time, for those wanting to learn making cheese or expand their range, we’ll give links to the related topics / categories on our Discourse website.
Does this idea sound sane?
Another thing is pricing strategy. Because we’ll sell to our members, i.e. we have some loyalty already, should we proceed to paid accounts, or give free trial, or make it free for some period of time?
I’m a complete noob in pricing strategies and I realise the best would be to try. However, there should be some caveats and some experience out there to sell things to community members. Please share your thoughts.