On our community, we seem to get people who stay in one particular category. We have a strange behavior where our top performing landing page is not our homepage, but a specific category homepage.
I’ve considered activating suggested topics in the past, but it just offers users more of the same, and often lists topics that are no longer relevant. What I ultimately would like to guide is the discovery of fresh, interesting discussion from lesser visited categories.
What would people think of an option to provide a query parameter for featured topics, instead of suggested topics, with the ability to select topics to appear on this “widget”. A mix of dynamic query and editorial.
As more and more traffic originates from search engines to topic pages, users may not discover the homepage or the category page, so it’s helpful to drive to keep engagement going with fresh content.
Would be interested to hear other’s perspectives, and whether a plugin could be better suited to address engagement.