Tracking via UTM

Discourse doesn’t “have” CMS, in a sense it can be said to be a CMS, but it is that and a lot more, it just depends on how you set it up and how you use.

That said, to set up GA tracking, see:

  1. Setup Google Tag Manager for Analytics - howto / admins - Discourse Meta
  2. Using nonces in Google Tag Manager scripts

Go through them both to get the full picture.