Well, Slack is “free”, and there are many arguments that we should take that position too – host for nothing, for anyone. So that’s the real underlying issue. But some problems
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That is far more scale than we could ever hope to take on. Free is a nightmare, unless you are fueled by zillions of VC.
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Our signup process is still super rough. Lots of low hanging fruit there which is actually a good thing but for consumer free scale we would need a mirror shine polished EZ onboarding with wizards, and stupidly simple point n click (or tap) to get going for small groups.
I am confident we will get there on 2, on 1, not sure if we even want to go there.