aha thats the issue. resolves to external ip.
root@discourse-app:/var/www/discourse# cat /etc/hosts
127.0.0.1 localhost
::1 localhost ip6-localhost ip6-loopback
fe00::0 ip6-localnet
ff00::0 ip6-mcastprefix
ff02::1 ip6-allnodes
ff02::2 ip6-allrouters
172.17.0.2 discourse-app
Added, and… success!