Received this email from Giphy last night:
Hi Swapd,
Thank you for partnering with GIPHY and for using our API! Our growing developer community continues to showcase the best and most innovative ways to use animated content across the internet.
We want to let you know that GIPHY is making some changes to our current business model to support the future of our developer products. Building and maintaining our developer tools — such as our API and SDK — demands substantial infrastructure and human capital to source, curate, and moderate all of the awesome content on the site.
You will have two options to choose from:
- GIPHY Pro:
- Premium access to GIPHY’s API, which includes:
- Ad-Free experience
- Dedicated 24/7 dev support
- Full library access (GIFs, Stickers, Clips, Emoji, etc.)
- GIPHY SDK:
- Continued free access to our services via our SDK, which includes:
- Access to GIFs and Stickers
- Sponsored content via GIPHY Ads
If you choose GIPHY Pro, the services will be billed annually at $120 per month. To get set-up with GIPHY Pro click here. If you decide that you would like to keep free access, we will need you to integrate our SDK (instructions can be found here).
Are they introducing ads for the free version? Am I understanding this correctly?