Well, you put the plugin url into the app.yml like shown in the link you posted:
hooks:
after_code:
- exec:
cd: $home/plugins
cmd:
- sudo -E -u discourse git clone https://github.com/discourse/docker_manager.git
- sudo -E -u discourse git clone https://github.com/discourse/discourse-spoiler-alert.git
Here in the example, the plugin is discourse spoiler alert.