Ever since the %{respond_instructions}
footer got the topic URL wrapped in text, it’s been harder to use.
Just now I ended up trying to unsubscribe from a topic because I found the Click here
words first.
some ideas…
What are some others?
Generally you put the action you want people to take at the top, first.
@sam objected to the full URL of the topic appearing in the email footer.
sam
(Sam Saffron)
December 19, 2015, 10:07pm
3
I am not sure we need the words “in your browser”
“To respond, reply to this email or [visit the topic].”
4 Likes
erlend_sh
(Erlend Sogge Heggen)
December 20, 2015, 7:59pm
4
How about dropping the font size of the second paragraph a bit as well?
Quick example (wouldn’t want it quite that small though):
To respond, reply to this email or visit the topic .
To stop receiving notifications for this particular topic, click here . To unsubscribe from these emails, change your user preferences .
Making it slightly smaller de-prioritises it without obfuscating it.
3 Likes
I tried that in the footer, but it gets a little “ransom-note” esque with font sizes changing all over the place for no discernable reason. I wonder if using a lighter color for that line would be better, instead?
Anyway, I agree that shortening the text and putting the link at the end can only help so I did check that bit in.
3 Likes