Exec summary: the term AI Persona is becoming a liability - we would like to align with the industry and rename to AI Agent
The term “AI Persona” was adopted by me in Discourse back in November 2023.
In AI terms, it feels like decades ago.
Over the past year and a half, a new trend has emerged in the AI space.
The words “agentic” and “AI Agents” are now used ubiquitously to describe AIs that act on our behalf (more technically, LLM Loop + Tools).
Discourse has supported AI agents since 2023; the key concept of calling an LLM → calling tools → calling an LLM and so on was baked into Discourse AI back then.
This year, we have made strides to centralize all of our AI LLM uses to funnel through personas. Our goal is to have one flexible primitive for working with any LLM and integrating into Discourse and third parties via tools.
By centralizing the logic, we also allow better flexibility for admins, since they can customize any persona.
Back on track.
The term “persona” has now become unique (in a bad way) and confusing in the ecosystem. Explaining to new Discourse admins that it supports agents is something that conveys the story in one sentence. Telling them we have “personas” creates a whole new conversation — which reaches the final point of “oh, you mean Discourse supports AI agents?”
Given that the industry has now decided on the term that is meant to be used, I think it would be healthy for Discourse to rename the primitive. It is a big change, and a lot of code and documentation will need to be amended to make it happen.
I am curious to know what various users of Discourse AI think about the rename and would like to take feedback.
Related links
- New AI Persona Editor for Discourse (Nov 23 2023)
- Guide: “AI Bot → Personas” configuration
- OpenAI Blog — “Function calling & other API updates” (Jun 2023)
- LangChain “State of AI Agents” Survey Report (2024)
- Gartner Top 10 Strategic Technology Trends 2025 — Agentic AI
- IBM Explainer — “AI Agents vs AI Assistants”
- Wall Street Journal — “Virtual Workers Are Here to Take Your Job—and Give You a Promotion”
- CrewAI GitHub Framework (open-source multi-agent orchestration)
- Financial Times — “Future of AI: autonomous AI agents on the horizon”
- arXiv — “Agentic AI and the Cyber Arms Race” (Feb 2025)