SEO -- category name in topic slug?

I have a site with more categories than I care to admit >750. Content in category Alabama with keywords “apple banana carrot” is completely different from content in category Texas with content “apple banana carrot”.

The concern is that search engines have little way to delineate this content and that having the category name in the slug would help.

Does that make sense?

(I don’t pretend to understand SEO. )

Still no answer for this? I’m looking for an answer too. I’m trying to edit category name in slug in order to improve SEO

We added the category slug to topic titles recently.


The algorithms are all a black box, but URL Structure | 2019 SEO Best Practices - Moz says

While using a URL that includes keywords can improve your site’s search visibility, URLs themselves generally do not have a major impact on a page’s ability to rank. So, while it’s worth thinking about, don’t create otherwise unuseful URLs simply to include a keyword in them.

We already send a few strong signals for categories in addition to what’s on the page (and based on the site hierarchy, Google also knows that this support topic is linked to from the

Like @Falco said, we added the category to page titles, but we do also have appropriate markup that contains categories in the breadcrumb.

All these signals are strong enough that Google includes the category breadcrumb in search results instead of the full URL:

Considering Google already knows that the example link above is within the howto page hierarchy, I would be surprised if the category in the URL would make any difference.


Nice work, @awesomerobot!

This is great news. I was hoping that I’d be able to find this easily in the future.

I forgot to mention that I think your case makes more sense for actual users than SEO. In a large regional forum I imagine there’d be a lot of topics that both

  1. Don’t specifically mention the region in the title
  2. Are generic enough to be relevant for many regions

So a URL in isolation like could really apply to tons of regions in the US… though sharing a link without context is pretty rare… more likely someone would say:

Check out these restaurant recommendations for your trip [to California]:


This topic was automatically closed 30 days after the last reply. New replies are no longer allowed.