Seems to be a plugin that supports ads. Seems to be quite neat.
discourse socks get our merch at cotton bureau.
I’m wondering how you achieved this? Should we use this ad plugin as a default?
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That is the official ads plugin. There are many posts in this category about it: #plugin:advertising
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Yes we are dogfooding the plugin.
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I’ve been telling any friends who ask that the team has hit hard times, and is relying on their strong sock game to stay afloat 
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