Does anyone know a way to filter out Admin user activity from being counted in Google Analytics (through Google Tag Manager)? Thanks for your help.

Here’s how you can achieve this: Create a Theme Component Add a custom theme component to push an isAdmin flag to the dataLayer Configure Google Tag Manager In GTM, create a new Data Layer Variable: Name: isAdmin Data Layer Variable Name: isAdmin In your pageview or analytics tags, add a …

Filter Out Admin Users from Google Tag Manager Script

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chrismalone (Chris Malone) October 9, 2025, 4:31pm 3

Thank you so much! Much gratitude!

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Filter Out Admin Users from Google Tag Manager Script

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