OK OK OK I will not fear the Log in / Sign in button anymore, and will assume that if Sign UP is missing, then that’s still what I should press.
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It does seem like it’s a pretty well-known pattern already, and makes a lot of sense from a ‘space-saving on small screens’ perspective. I think ‘login’ would also be a reasonably natural fall back to press even if you weren’t initially aware there might be a ‘sign up’ option in there.
Let’s close this one off. 
(Though it’s worth also noting that if a particular site did want to introduce this then it would be possible using a custom theme component)
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