I’ve been working on adding support for house ads in the ad plugin and would like some feedback about how you’d use it. Here’s a video to demonstrate how I have it working now:
You define a set of ads using html and the usual theme support, and then add them to the ad placements that are currently available. If the ads or placement settings are changed, clients pick up the changes immediately. Placements with more than one ad will cycle through them evenly in order, starting with a random one.
Right now, house ads will always show instead of other configured ad networks. I’m not sure what the rules here should be.
It would be useful to mix house ads with another ad network like AdSense in the same ad slot. Maybe a setting like “show a house ad after X other ads have been shown”. Setting to 1 means half ads shown will be house ads, 3 means house ads 25% of the time, etc.
Also, this feature may make the Amazon part of the plugin obsolete. It sounds like the Amazon ad settings aren’t meeting people’s needs, so it would be nice to remove the Amazon code from the plugin in favour of house ads.