How to make the call to action window become an overlay

UX
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I know this topic has come up a number of times, so I wanted to share with the group.

I am testing today making the call to action prompt show up with a fixed position (on mobile). Will be interesting to see if there’s an impact in registrations.

.signup-cta { position: fixed; bottom: 0; right: 0;  z-index: 1000; }

Screen Shot 2016-06-05 at 7.55.38 AM.png397×682 57.8 KB

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2

Did this work well for you? What were the results?

2 Likes
3

I like that there’s a question on the metrics. Something we discourse community admins should do more of.

Unfortunately, it seems the change was pretty negligible.
3.5% increase in registrations from May to July. 327 (July) vs 317 (May). No noticeable impact in PVs per user. Average daily logged in users also went up 2.5%.

I’d be interested in playing around as a variable on how long it takes before showing the overlay. And knowing how many users start the registration process (via Google Analytics event tracking perhaps)

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we’d also used this overlay CTA for 2 weeks and it increased the signup around 5%, which is not so great but good.

I’ve seen it’s a PR-welcome feature as mentioned here. is there any chance it goes into the serious feature list?