I believe that as your user base and daily message posting rate in your forum climbs higher than the average user will read in a day, the noise to signal ratio of the forum starts to increase quickly with the result that more active forums see a continual drop-off of engagement and return users (as measured in Daily Active Users / Total Registered Users. Facebook had this very quickly as their message rate climbed, and I think I’m seeing it too.
One solution I think, would be to address it as facebook did with their Edgerank algorithm - to start customizing the discussion feed for each user, so that the topics and people that are of most interest to a user are shown prioritized above those message topics of less interest.
Would you like to see this feature in your forum?
- Yes - More relevant discussion topics for users is very valuable
- No, Not interested in this feature