It’s important to remember that people will only join your community if there is value in it for them. We’re all busy – what problem does your community solve for someone that will make it worthwhile for them to sacrifice time?
The way to get any community up and running is to soft launch to a beta group of founding members. Those should be people that you already have a really strong relationship with. They essentially form a micro-community, to which you keep adding.
I consider it a bit wrong. 