Tecnoblog's Experience With Discourse Comments

[Falco]

@Thiago_Mobilon

5. Login Friction

The current flow is a bit of a conversion killer: User clicks login → New tab opens → Login happens → User is left on the community homepage. Back on the blog post, the iframe still looks logged out until the user manually refreshes the whole page. It’s a confusing loop that makes people give up and leave before commenting.

Since we activated the new embed, our daily registrations have more than doubled, which is great. However, our engagement metrics haven’t moved at all. In fact, our DAU/MAU dropped – we have more logged-in users, but they aren’t interacting. Metrics like “Daily Engaged Users,” “New Contributors,” and “Postings” haven’t seen any increase.

This proves that people want to join the conversation, but they’re getting lost in the login loop and abandoning the post before they can actually comment.

This is now fixed, please update to get the new login flow.

https://github.com/discourse/discourse/pull/39756