By not serving ads, we mean not serving ads. In our case, we own and run our own ad server and that ad server runs tags as we specific (house, tech networks, special campaigns, google ad tags, so many ad network… it it “up to us” and our ad customers how we serve ads). hi
Not serving ads is not hiding ads. It is not serving ads
We can easily configure “serve house ads to China”… “serve no ads to members”… “server only tech net ads to usa”… " serve green ads to Brazil" … “do not serve ads to UK” “Serve purple ad to FF browsers” … “Serve pink ads to Chrome”… This is all very basic ad serving 101.
We have been managing and serving ads for more than 15 years, and we are not at risk for anything.
We know what we are doing and have been in this business for a very, very long time.
As far as others, all this talk about CSS and “hiding ads” is not how to run a web site or even discuss the topic. You serve ads to users based on any number of criteria (geo, user status, time-of-day, we can target ads down to browser and sex of the user). This is all basic ad server 101 if you run your own ad server.
I think we served around 500 million ads last year (maybe less since traffic has been declining on old forum), from house to custom direct vendor buys.
I have no idea how the discourse ad plugin works; but from an ad serving perspective, there is nothing wrong at all with targeting registered users and not targeting (or serving to) guests. This is how ad serving works. Targeting.
In our case, we run an ad server and we target based on myriad criteria. This is all very basic ad server 101 stuff. On our site, for nearly two decades, we only serve ads to unregistered (guest) users. Our membesr never see ads, per long standing policy.
Example of ad targeting
This is how every ad server I have every managed works.
Moreover, at the “bare metal” level we can target to turn off all ads (all ad serving) to any geo, member (based on many criteria) and more. This is basic ad targeting using all commercial ad servers.
On a forum, it is relatively easy to set a boolean and not serve ads to any group, as the site chooses.
However, with discourse plugins, I have no idea since we have no immediate plans to serve ads; but if we do, I promise we will not serve ads to logged in users, even if I had to modify the plugin myself or write my own