AdSense Auto ads

Still I had this problem. If it’s resolved, my adsense revenue will increase alot. Recently we hits 600K pageviews, Discourse is just awesome but still the ads income is poor. :frowning:

Are these Pageviews Per day?

All time pageviews. Around 4 months page views.

@Viki

If you don’t mind the asking, I don’t mind the answering :wink:

For clarity, the pageviews of 600K are they analytics or adsense pagevciew metric?

What kind daily average for one or more: revenue, clicks, impressions or pageviews within adsense?

Yes but like most of Google UI/UX it’s incredibly unintuitive. I really don’t like their interfaces setup at all… but that’s another topic!

Auto ads > (click) NEW URL GROUP

Here you can specify specific URL’s and how the auto-ads appear or not! :unamused:

Discourse metrics. I don’t have GA or Adsense stats now, main admin have access to those. Later I will share the details with her permission.

@Viki

Ok cool, general stats are fine. Like week or month vs revenue.

Well anyhow. I had a look there at our stats for comparison.

April 12 (Pageview Stats)

22,325 - Discourse:
3,970 - G Analytics:
1,910 - Adsense


Never having forum pageviews from previous forum as we do with Discourse, not sure what to make of the massive difference between Discourse Vs Google/Adsense stats. Thus I can not draw no conclusions and only consider is:

A) Uh OH! Something is seriously not working!
B) This is normal, there is a technical explanation.


This is probably getting a bit off topic so to take it back. In my experience, auto-ads once you get them under control don’t always give a great return but it can help with keeping the total a little higher.

You have to observe how they appear. So far they are not so bad in Discourse. The mobile one are often the most invasion with full screen display, these can really annoy users. I generally turn these off.

Pageviews

Discourse - 1.1M
Adsense - 233K

Thanks for the insight. Can you clarify what is the duration covered for those stats, a week, a month, more/less?

All time i.e, 6 months.

Ok so your page RPM and Impression Rpm are very low. That doesn’t help but impression from our experience is key.

What I’ve found is our page RPM and impressions RPM has gone up since move to Discourse but the impressions have collapsed. Click are down a bit but not as much as impressions.

Red = Page Views
Yellow = Impressions

Pg RPM = Purple
Imp RPM = Blue

.

You can see the point where red/yellow hit the floor, and it hasn’t improved over time. It’s a big problem.

Perhaps we’ll try the other plugin but the only other option that we can see is to migrate to another platform.

You can see here, the Revenue pattern, Before / After Discourse, it’s not hard to tell.

Discourse is a great platform but if like many forums you rely on revenue to pay for maybe the cost to keep a labour of love alive, or actually make a living income from your online forum or website, then you should think very hard before you migrate to Discourse (or any platform for that matter!) until you have tested or are sure you are not going to see a 50-80% drop in your income.

We didn’t really come across this subject until too late, thus post this as a cautionary tale.

We don’t know what it is exactly that causes the problem yet, it’s been suggest it something to do with how discourse server up the pages, but nothing more specific than that!

Time has not solved it, even as user engagement and new signup is all trending in the right direction. Even if you loose 10-15% of your traffic it shouldn’t equate to 50-80% drop in revenue, should it? How then if so?

Yes there are also google whims but in this instance you can clear see the switch over point.

It’s night and day.

Just to focus on the impression point more, since we have the data from before and after, in simple number terms.

3 months Before switch = 2.2M (approx)
3 months Switched = 0.5M (approx)

The strange thing is Discourse gave us better mobile ad serving often where we had zero, and yet the impressions fell off the cliff! :hushed:

The question has to be asked:

*What causes Discourse to score such low impressions?

*adsense

How is AdSense measuring pageviews and impressions? Remember that Discourse is a single page app, so how does AdSense count a pageview? How do your ad placements and frequency of ads per page compare with what you’re showing in Discourse?

i think the problem is the Hot Reload, when a page is loaded you also load all the ads, but during surfing these ads are never reloaded, so you have 100 pageviews in Discourse but only 1 impression in Adsense.

Поскольку код автоматических объявлений нужно размещать на каждой странице, где мы хотим их показывать, как мне внедрить код автоматических объявлений на все страницы Discourse?

Не менее важно то, что код автоматических объявлений имеет длину 7859204789981798 (не настоящий) символов (и это точно так же, как мой код издателя в AdSense), но я читал, что Discourse ожидает коды объявлений из 10 цифр. Чтобы автоматические объявления работали, как и где мне использовать этот 16-значный код, предоставленный AdSense для автоматических объявлений?

Эта инструкция работает у меня:

В каждом слоте для рекламы всегда указан идентификатор клиента AdSense.

Или получите идентификатор клиента через Автоматическую рекламу:

Надеюсь, это вам поможет!

Есть ли способ добавить код рекламы AMP AdSense в Discourse? Иногда реклама не отображается при переходе к следующей теме — приходится обновлять страницу, чтобы увидеть её снова, поскольку Discourse является SPA. Каковы ваши рекомендации?

@Viki Я не понимаю, зачем вам показывать AMP-рекламу в Discourse. Можете объяснить?

Потому что иногда обычные объявления не отображаются при переходе к следующей теме без обновления страницы браузера, поэтому я просто спрашиваю: подойдут ли объявления APM для SPA?

В октябре Google выпустил какое-то обновление для Auto Ads, но, похоже, до сих пор не предоставляет хороших демонстраций или скриншотов того, чего стоит ожидать. Кроме того, согласно примечаниям к выпуску, код теперь может доставляться через любую обычную единицу AdSense, так что интеграция с Discourse теперь стала бесшовной?

Кто-нибудь уже использует это в продакшене? Мне было бы очень интересно увидеть это в действии.